| Hawaii Tourism Office Oceania Launches Its New Mambo Site |
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| Written by Frederic Dran | |
| Sunday, 19 June 2005 | |
 Paul McCarthy Advertising (PMA) has created a unique, user-friendly website for Hawaii Tourism Office Oceania (HTO) using the renowned Mambo CMS.
Using Mambo, Frederic Dran and his new media team at PMA have integrated a series of custom-made components and modules into the HTO website that specifically target the company™ needs, and make it stand out in the increasingly competitive tourism market. HTO needed to dramatically change and improve its face to market with a distinct and localised brand?, says Frederic Dran, Head of New Media at Paul McCarthy Advertising, “and establishing a strong web presence with an easy to use, user friendly CMS was a critical component in their overall effort.? Whilst minimal knowledge of HTML is still required, HTO is able to update and add information on its site as if you were using an every day word processor. Due to the sensitive nature of online privacy, a robust security system as been in built as standard. Blending server-side encryption with intuitive browser checking, HTO is assured a secure and stable administration system. |
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| Last Updated ( Monday, 31 July 2006 ) |
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